Sweet Art by BoConcept: A Delicious Fusion of Danish Design and Feminine Elegance
By Editorial Team
BoConcept stirs up a sensory delight with its latest launch — the Sweet Art capsule collection, a collaboration with acclaimed Danish designer Charlotte Høncke. This playful yet sophisticated line, inspired by the indulgent world of Danish pastries, marks a bold step into artful femininity, sculptural design, and thoughtful self-expression.
Helena Christensen, BoConcept’s new Global Artistic Director, introduces Sweet Art as the first designer-led collection under her curatorial eye — a celebration of creativity, comfort, and the Danish concept of ‘hygge’.
What Charlotte has created with the Sweet Art collection is the perfect fusion of art and comfort. You want to sit and indulge but you also want to admire its beauty.”
The collection evokes the sweet nostalgia of Danish bakeries with sponge-soft textures, scalloped edges, and a creamy colour palette featuring Cherry, Blossom, and Vanilla Cream tones. Each piece — from the statement swivel accent chair to pouffes and high-gloss Black Cherry side tables — is a visual and tactile treat.
I was inspired by the Danes' love of cakes and pastry… the colours, the organic shapes, and the wonderful nostalgic feelings you get.”
This is more than furniture — it’s modern art you can relax into. A curated selection of accessories like candlestick holders, vases, and rugs complete the aesthetic, marrying functionality with poetic form.
BoConcept continues to champion emerging Danish voices, and this collaboration with Høncke signals a confident, elegant evolution of the brand’s identity — one that welcomes a more feminine and expressive design language.
I wanted to create a feminine aesthetic with beautiful detailing and artistry that makes these standalone pieces feel like works of art.”
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Limited Edition Perks
The chair and pouffes are available for a limited time — including exclusive Blossom tones. Fans can also sign up for the BoConcept newsletter to win one of the limited Black Cherry side tables, which are not available for retail.
✨ Sweet Art is now available in-store — walk in to BoConcept Bangsar to experience the collection up close and in person.
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May 29,2025